Everyone with no vested interest in Vinster wants know: ‘How are you going to monetize this?’ You might be wondering the same thing, you probably are.
For a second I’m a twelve-year-old who spent three days building a rocket out things in the shed then her mother asks why she didn’t practice her times tables instead. There’s always the momentary stab of being deflated.
The businesswoman in me gets a kick in the ribs to wake her up and she always answers: ‘I’ll soon establish a freemium model and eventually see what I can achieve with the value of the data as it relates to market trends and corporate interest.’ This is all true, and expected, and the least interesting thing I can tell you about Vinster.
After the months long creative process of building Vinster, and with so much to say about its vast superiority to alternative wine apps, among other things, I might start answering with: ‘I’m sorry, but you’re not asking the right question.’